
Navigating the Future of Email Marketing: Prioritizing Transactional Emails in 2025
Discover the latest email and mobile marketing trends, strategies, and innovations at Inbox Expo. Digital Additive’s Strategic Growth Team shares insights and takeaways from this year’s event, including the surprising fact that email remains a relevant, lucrative, and ever-evolving channel. Speakers discussed the importance of data-driven strategies, integrating email with other digital channels, and continuously adapting to new technologies. Explore specific strategies, such as using client email data to identify real trends and adapting messaging to fit customer needs. With ideas that inspire and motivate, Digital Additive redoubles its commitment to educating clients and staying ahead of trends in email marketing.