Grab your badge, snag some swag, and kick off Inbox Expo in style! Sip on complimentary cocktails, nibble on delicious hors d’oeuvres, and vibe to some Austin-worthy tunes while making connections that count.
Pop in anytime to check in and get set for an action-packed day!
It’s showtime! Get the inside scoop on what’s ahead, plus a few surprises.
Presented by your emcee, Thomas “T-Bird” Knierien, 6x time host and organizer of Email Camp and producer of the podcast Email’s Not Dead, and your host, Scott Hardigree, founder of Email Industries, organizers of Inbox Expo.
In the world of email marketing, there is no shortage of trends to pursue. But which ones are most worth your effort? Which ones are the riskiest? And which have proven to be among the most impactful?
Leveraging 6 years of survey data, Oracle Digital Experience Agency’s Chad S. White will explain which email marketing trends are rising stars, which are perpetual also-rans, and everything in between.
Chad will cover 30 trends, including generative AI, AMP for email, schema, ML-powered subject line optimization, modular email architecture, dark mode optimization, and customer data platforms. He’ll share details on what’s driving some trends, holding back others, and predict their long-term fates.
By the end of the session, you’ll have a better sense of where you can wisely invest your time and energy to accomplish your email marketing goals.
Presented by Chad S. White, Head of Research at Oracle Digital Experience Agency and the author of four editions of “Email Marketing Rules.”
Description is coming soon.
Presented by Dmytro Kudrenko, Founder & CEO at Stripo with Anne Tomlin, Owner and Email Developer at Emails Y’all, and Matthew Harris, Founder & CEO at Dyspatch.
Trust, engagement, and reliable reinforcement are essential in puppy training and email marketing. Join Louise as she shares how her experience as a dog trainer inspired a fresh approach to email delivery and problem-solving.
In this session, you’ll learn how to build trust and engagement with your email audience, use reinforcement and consistency to boost loyalty, and apply practical tips to improve email performance.
Presented by Louise Feaheny, Customer Success Engineer at SMTP2GO
Enjoy coffee and refreshments in the Atrium.
This is NOT a technical talk of AI or where it may be going (luddite view or doom/eutopia forecasting), but a thoughtful look at end customers. No matter where the technology goes, this is a “how to think about AI” talk—when its use is uncontroversially good and when it can backfire (and examples of where it already has).
We’ll look at the early-hype-to-latestage-annoyance curve, where we are, possible future outcomes, and the best place for your company to be positioned. Jumping on the hype wagon too early or joining the technology revolution too late can be disastrous for companies.
Presented by Evan Diaz, Chief Creative Officer at RPE Origin.
The description for this session is coming soon.
Presented by Jakub Olexa, Founder & CEO at Mailkit & Omnivery, Mariska Calabrese, Sr. Manager of Information Security at beehiiv and Jacob Wolf, Solutions Engineer at beehiiv.
Enjoy a fantastic lunch with the table wine of the South (i.e., sweet tea) or your beverage of choice.
The team from Turkish Airlines will walk you through their planning behind a customer communication initiative designed to stimulate Economy Class to Business Class upgrades powered by the efficient utilization of first-party data and machine learning/AI algorithms.
In this session, you’ll learn how Turkish Airlines leveraged first-party data usage and experience design to achieve personalization at scale.
Presented by Ferhat Acar and Doğa Odabaş from Turkish Airlines.
Marketing trends come and go, but email remains one of the most reliable and effective ways to reach your audience. For every $1 spent, email still generates about $42 in return—making it one of the highest-performing channels out there. Unlike other platforms, you own your email list, giving you a direct line to your customers without relying on algorithms or third parties. In this session, we will break down why email works so well, how it helps you build stronger customer relationships, and why it should be a key part of your marketing strategy—especially when budgets are tight.
Moderated by Brian Minick, COO at ZeroBounce. Panelists include Kevin Vaudry, Senior Director of Sales & Marketing at Campaigner & SMTP.com
Saddle up with Carlos Gil, the trailblazing marketing outlaw, as he leads you through the Wild Wild West of digital marketing.
Discover how to harness social media and AI to strike gold in the inbox, turning emails into high-performing, revenue-generating machines.
Presented by Carlos Gil, Brand Evangelist at GetResponse
The description for this session is coming soon.
Presented by Halon and Email Industries.
Enjoy refreshments, snacks, and good conversation in the Atrium.
You’ll learn how one of the best soccer leagues in the world delivers innovative communication strategies to over 70 media partners globally, including ESPN in the U.S. market.
This session highlights how cutting-edge approaches drive engagement, consistency, and tailored experiences for audiences in a dynamic B2B2C environment.
Presented by Dennis Galejski with Bundesliga, Germany’s top professional football league, and Bjoern Koester, the founder & CEO at Webstrategy GmbH.
The description for this session is coming soon.
Moderated by Jennifer Nespola Lantz, VP of Industry Relations and Deliverability at Kickbox, with Raymond Dijkxhoorn, CEO at SURBL, Travis Hazlewood, Head of Email Deliverability at Ortto, and Zachary Aab, Deliverability Manager at HealthLink Dimensions.
Did you leave testing behind in school? Learn how to speed up your email marketing program growth with real testing strategies that move programs beyond best practices.
Presented by Tricia Babischkin, Director of Strategy and Analytics at Shaw/Scott
Join us for tasty libations and friendly conversation in The Hub.
Enjoy complimentary food, beverages, and games – courtesy of Customer.io!
Registration is open all day.
A quick recap of Day 2, and what’s in store for Day 3.
We all know we need it but don’t always know how to make it work for us—data.
You might ask yourself, “What data should I collect to improve my email campaigns? And once I have it, how can I make it actionable?”
From boosting personalization to increasing open and click-through rates, the right data strategy can take your email campaigns from average to exceptional. In this session, we’ll identify five key data points to collect and share ways to design email campaigns that drive better engagement and enhance the customer experience.
You’ll leave this session with a framework for identifying the most impactful data to improve email performance, strategies for leveraging first-party data to deliver more personalized and relevant content, and steps to clean and organize your email list for better deliverability and more substantial ROI.
Presented by Monica Hoyer, Marketing & Software Sales Director at emfluence.
Explore the importance of maintaining a strong sender reputation and its direct impact on your marketing efforts. Join Brian Duke from Humana and other brand-side experts as they dive into their innovative approach, like developing a dashboard and creating an Email Council (SMEs across our org) designed to enhance our marketing strategies and ensure consistency across channels.
The audience will learn how thought leadership and technological advancements drive their marketing success and standardize our working methods. For example, they will understand the importance of sender reputation management, explore innovative marketing tools, and implement standardized marketing practices.
Presented by Brian Duke, Sr. Experience Strategy & Transformation Professional at Humana.
If you’re still focusing on opens and clicks, you’re doing it wrong. You also likely severely undersell the success of your email marketing program.
We’ll walk through the metrics you should be looking at and the questions you should be asking to get at the roughly 40% of the credit you’re likely missing out on.
You’ll take away more complete ways to look at email campaign success, broader customer behavior metrics to determine the best audiences for your email program, and the right questions to ask your internal teams when you return to work.
Best of all, you’ll agree that last-click attribution is the worst. The wooooorst!
Presented by Scott Cohen, CEO at InboxArmy.
Enjoy coffee, refreshments, and good conversation in The Hub.
What does a successful email program look like beyond a welcome email? Although a firm handshake can leave a lasting impression, ultimately, it’s how you maintain that relationship that can have a long-term positive business impact. In this session, we’ll dive into retention-focused strategies, showcasing real-world tactics and success stories from industry-leading brands on how they effectively built and scaled their email programs.
Presented by Molly Evola, Director of Marketing at Chain.io, and Naomi West, Senior Product Marketing Manager at Customer.io.
Enjoy an Austin-style lunch in the Atrium.
A fan favorite brought to you by Capital Factory, this session gives five founders five minutes and five slides to pitch their innovative offerings to industry leaders and investors.
Judged by Jimmy Kim, 4x Email Founder & Investor, and Kevin Steba, Co-Founder of SEINō and winner of last year’s Startup Fastpitch. Are you interested in participating? Apply to pitch!
Email is one of the most powerful distribution channels, but it’s also one of the most misunderstood. Tyler Denk, Co-founder and CEO of beehiiv, takes you behind the scenes of his journey, from being the second employee at Morning Brew to a stint at Google and ultimately launching beehiiv to reshape the email landscape.
In this session, Tyler will pull back the curtain on the often-overlooked complexities of email, from hidden intermediaries that impact deliverability to the obfuscation of data that keeps senders in the dark. He’ll share hard-earned insights on why owning your audience, your email, and your distribution is critical to long-term success.
Discover how to bypass unnecessary gatekeepers and partner with companies that align with your goals—allowing you to streamline delivery, gain dependable data, and fully control your email strategy. If you rely on email for growth, engagement, or revenue, this session is a must-attend.
Presented by Tyler Denk, Co-founder and CEO of beehiiv.
Join Tyler from beehiiv, and your fellow attendees, in the Atrium bar for a proper send-off!
Whether you’re curious, committed, or just excited, we can’t wait to hear from you!
We give one lucky subscriber one free pass every week!
