Registration is open all day.
A quick recap of Day 2 and what’s in store for Day 3.
Sponsored by Alfred, Campaigner, Email Industries, emfluence, iContact, Kickbox, Omnivery, Stripo, and ZeroBounce.
We all know we need it, but don’t always know how to make it work for us—data.
You might ask yourself, “What data should I collect to improve my email campaigns? And once I have it, how can I make it actionable?”
From boosting personalization to increasing open and click-through rates, the right data strategy can take your email campaigns from average to exceptional. In this session, we’ll identify five key data points to collect and share ways to design email campaigns that drive better engagement and enhance the customer experience.
You’ll leave this session with a framework for identifying the most impactful data to improve email performance, strategies for leveraging first-party data to deliver more personalized and relevant content, and steps to clean and organize your email list for better deliverability and more substantial ROI.
Presented by Monica Hoyer, Marketing & Software Sales Director at emfluence.
Sponsored by SEINō
Presented by Christina Yslas, Sr. Enterprise Account Executive at Acoustic.
Sponsored by Stripo
If you’re still focusing on opens and clicks, you’re doing it wrong. You also likely severely undersell the success of your email marketing program.
We’ll walk through the metrics you should be looking at and the questions you should be asking to get at the roughly 40% of the credit you’re likely missing out on.
You’ll take away more complete ways to look at email campaign success, broader customer behavior metrics to determine the best audiences for your email program, and the right questions to ask your internal teams when you return to work.
Best of all, you’ll agree that last-click attribution is the worst. The wooooorst!
Presented by Scott Cohen, CEO at InboxArmy.
Sponsored by All In One Email
Enjoy coffee, refreshments, and good conversation in The Hub.
What does a successful email program look like beyond a welcome email? Although a firm handshake can leave a lasting impression, ultimately, it’s how you maintain that relationship that can have a long-term positive business impact. In this session, we’ll dive into retention-focused strategies, showcasing real-world tactics and success stories from industry-leading brands on how they effectively built and scaled their email programs.
Presented by Molly Evola, Director of Marketing at Chain.io, and Naomi West, Senior Product Marketing Manager at Customer.io.
Sponsored by RPE Origin
Enjoy a tasty taco fiesta buffet in the Atrium. Sonora Chicken Tortilla Soup & Avocado Caesar Salad
Sponsored by Alfred by Email Industries.
A fan favorite brought to you by Capital Factory, this session gives five founders five minutes and five slides to pitch their innovative offerings to industry leaders and investors.
Judged by Jimmy Kim, 4x Email Founder & Investor, and Kevin Steba, Co-Founder of SEINō and winner of last year’s Startup Fastpitch.
Email is one of the most powerful distribution channels, but it’s also one of the most misunderstood. Tyler Denk, Co-founder and CEO of beehiiv, takes you behind the scenes of his journey, from being the second employee at Morning Brew to a stint at Google and ultimately launching beehiiv to reshape the email landscape.
In this session, Tyler will pull back the curtain on the often-overlooked complexities of email, from hidden intermediaries that impact deliverability to the obfuscation of data that keeps senders in the dark. He’ll share hard-earned insights on why owning your audience, your email, and your distribution is critical to long-term success.
Discover how to bypass unnecessary gatekeepers and partner with companies that align with your goals—allowing you to streamline delivery, gain dependable data, and fully control your email strategy. If you rely on email for growth, engagement, or revenue, this session is a must-attend.
Presented by Tyler Denk, Co-founder and CEO of beehiiv.
Join Tyler from beehiiv and your fellow attendees in the lobby bar for a proper send-off!
Whether you’re curious, committed, or just excited, we can’t wait to hear from you!
