4:00 PM – 7:00 PM
1ST FLOOR
Registration Open
Grab your badge and bag full of swag and stick around for a one-of-a-kind welcome reception on the rooftop.
5:00 PM – 7:00 PM
ROOFTOP
Welcome Reception
Join us atop Terminus 330 for an evening of unforgettable networking, complimentary cocktails, and hors d’oeuvres while the hypnotic DJ spins music worthy of the great city of Atlanta.
7:00 AM – 6:00 PM
1ST FLOOR
Registration Open
Registration is open all day.
8:00 AM – 9:00
2ND FLOOR
Networking Breakfast
9:00 AM – 9:15 AM
1ST FLOOR
Kickoff: Past, Present, & Future of Inbox Expo
Inbox Expo is one of the most highly regarded events in the email marketing industry, and we’re excited to bring it to the US for the first time. Learn how we got here and what we have planned for 2025 and beyond.
Presenters: Andrew Bonar, Cofounder of emailexpert, and Scott Hardigree, Founder & CEO of Email Industries
9:15 AM – 10:00 AM
1ST FLOOR
Keynote: Leadership in the Golden Age of Email
In this compelling talk, we will dive into the crucial insights email leaders desire to navigate the ever-evolving world of digital messaging. The focus will revolve around the transformative power of working collaboratively as an industry, capitalizing on your unique value, and making the most of the golden age of email marketing to drive innovation and growth for all. We will also explore strategies for overcoming and leveraging obstacles to create desired outcomes amid challenges and adversities. Lastly, we will highlight the significance of playing to individual and collective strengths, uncovering how our unique capabilities can lead to success in any competitive environment. These themes will empower leaders to shape the future of our dynamic industry. This session is not to be missed!
Presenter:
10:15 AM – 11:00 AM
1ST FLOOR
Go from Zero-to-One: Start with the Firsts
With email’s vast messaging options, it’s easy to forget the critical foundations of good email marketing. It’s easy to get caught up in shiny objects and think you must do everything simultaneously. InboxArmy’s Scott Cohen will discuss the important “firsts” in a customer relationship in this session. A good primer for some and a reminder for others, this session will have you take a deep breath and re-focus on building and optimizing “first” programs that earn revenue and customer loyalty. Learning Objectives: 1. Get a refresher on the key foundational elements of a successful email marketing program. 2. Identify critical moments in your customer lifecycle around which to craft email initiatives. 3. Arm yourself with the right questions to ask to review your current email programs.
Presenter:
11:00 AM – 11:30 AM
THE CELLAR
Refreshment & Networking Break
Take a break and meet new friends in a cosy lounge area.
11:30 AM – 12:15 PM
1ST FLOOR
Yahoogle: The Deliverability Aftermath
Yet another update on the situation at Google and Yahoo after the April 1st deadline has passed. What changes have we seen from the announcement in October up to February and from February to April? What are we seeing now? Where are things headed, and, most importantly, what does this mean you as a sender need to do?
Presenters:
12:15 PM – 1:30 PM
1ST FLOOR
Lunch Break
Enjoy a fantastic lunch with the table wine of the South (aka Sweet Tea) or your beverage of choice.
1:30 PM – 2:15 PM
1ST FLOOR
What is Included in the Email Marketing Budget?
Often, even fellow marketers or C-level think that an ’email marketing budget’ equals the cost of the ESP platform. Let’s talk about other tools that are part of the email budget.
Presenter:
2:30 PM – 3:15 PM
1ST FLOOR
Kiwi’s Multichannel Takeoff
Join us for a journey through Kiwi.com’s multichannel marketing evolution. Uncover key decisions in CDP and ESP selection, explore real success stories, and learn essential skills for thriving in the dynamic world of tech-driven multichannel marketing.
Presenters:
2:30 PM – 3:15 PM
2ND FLOOR
The Future of B2B Email Marketing: Trends, Technology, and Tips for Standing Out in an Ever-crowded Inbox
In this session, experts from Bouncer, Sinch, Infobip, and Electro-Medial Equipment will cover the current trends, new tools, and practical tips, while prioritizing fundamental aspects such as fostering relationships, ensuring email deliverability, and aligning with business goals.
Moderator:
Panelists:
3:15 PM – 3:45 PM
THE CELLAR
Networking Break
3:45 PM – 4:45 PM
1ST FLOOR
90-Day Action Plan Unveiled: Expert Strategies for Elevating Your Email Program
Join Dela Quist as he moderates a powerhouse panel featuring Tricia Babischkin, George DiGuido, and Jean-Pascal Amblat.
Dive deep into real-life scenarios with these seasoned email marketing experts, gaining invaluable insights into crafting effective priorities within the crucial first 90 days of a new role or project. Discover actionable strategies from industry luminaries to turbocharge your email marketing program and drive impactful results, ensuring you’re equipped to conquer challenges and maximize opportunities in today’s competitive landscape.
Moderator:
Panelists:
3:45 PM – 4:45 PM
2ND FLOOR
Being Frank: The Conversations We Want and Need to Have (but are Scared to Broach)
Have you ever wondered what the future of being an email marketer looks like? Well, there isn’t a single answer to that question. That’s why we’ve brought together a fantastic panel of experts from across the industry with unique experiences and perspectives to share with you. They’ll talk about how they’ve leveraged their differences to succeed in their respective careers. Some of them have always been true to themselves and can offer advice on navigating a majority-culture workplace when you don’t quite fit the mold. And others have learned to bring more of themselves into their work environment after suppressing their true selves. With their diverse backgrounds, they plan to cover various topics, such as handling feedback, feeling excluded, transitioning careers, being recognized as a team member, and managing up when feeling othered. They’re happy to share their takeaways, mistakes, and career successes. Get ready to learn a lot from this fantastic panel!
Moderator:
Panelists:
4:45 PM – 5:00 PM
1ST FLOOR
Wrap-Up: Day Two
5:00 PM – 7:00 PM
ROOFTOP
Networking Reception
Join us atop Terminus 330 for an evening of unforgettable networking, complimentary cocktails, and hors d’oeuvres while the hypnotic DJ spins music worthy of the great city of Atlanta.
7:00 AM – 3:00 PM
1ST FLOOR
Registration Open
Registration is open from 7 AM until 3 PM
8:00 AM – 9:00 AM
2ND FLOOR
Networking Breakfast
9:15 AM – 10:00 AM
1ST FLOOR
The Synergy of Email Marketing and Social Media: Amplifying Your Brand Voice Across Channels
Explore how to effectively synchronize email marketing with social media strategies to amplify your brand’s voice and extend your reach. Learn how integrated campaigns can leverage both platforms for cohesive brand messaging, enhanced audience engagement, and increased return on investment. Discover practical techniques for integrating your marketing efforts across platforms, future-proofing your audience reach beyond the volatility of social media, and effectively monetizing your content. This session will dive into strategies for optimizing cross-promotion tactics, converting social media followers to stable email subscribers, and leveraging diverse monetization strategies to maximize revenue from your digital presence.
Presenter:
9:15 AM – 10:00 AM
2ND FLOOR
Discussion: Judgement-Free Deliverability Ask-Us-Anything
Fill out a slip of paper with your question anonymously and put it in the box. The box will close 1 hour before the the presentation where we will sort and collate the questions and answer them live on stage.
Moderator:
Panelists:
10:15 AM – 11:00 AM
1ST FLOOR
Sailing Through the Storm: Email Marketing in the Face of Adversity
Dive into the art of managing email marketing during tough times with insights from one marketer’s journey through insurance industry upheavals and corporate change. Gain practical skills on recognizing challenges, balancing expectations, and communicating effectively in any storm.
Presenter:
10:15 AM – 11:00 AM
2ND FLOOR
Making AI Your Unfair Email Advantage: Practices and Pitfalls
Tali Hasanov, CEO of WSI Digital Path will be joined by Dipanjan Dey, CEO of Kombai for a panel moderated by Kevin A. “KAM” McGrail. The panel will discuss the use of AI in Email including the definition/basis of AI, best practices for using AI, advantages/disadvantages/pitfalls, and more!
Moderator:
Panelists:
11:00 AM – 11:30 AM
2ND FLOOR
Refreshment & Networking Break
11:30 AM – 12:30 PM
1ST FLOOR
Startup Fast Pitch
11:30 AM – 12:30 PM
2ND FLOOR
Discussion: Design/Coding Trends for 2024 and Beyond
Join us to decode the design and coding trends shaping 2024 and beyond. We’ll explore everything from microcopy magic to AI-powered visuals, helping you create experiences that keep your subscribers engaged, not confused.
Moderator:
Panelists:
12:30 PM – 1:30 PM
2ND FLOOR
Lunch Break
1:30 PM – 2:15 PM
1ST FLOOR
Unlocking Email Excellence: A Masterclass for Marketers Who Send Email
Email marketing is one of the most powerful and cost-effective ways to reach your audience and drive results. But navigating the many dos and don’ts can be daunting for full-time email marketers – let alone marketers for whom it is only a tiny part of their job.
This masterclass will give non-experts the tools and confidence to create and execute email campaigns that stand out in a crowded inbox and deliver value to their subscribers. You will learn email marketing best practices that are easy to implement and proven to work.
- Choose the optimal email frequency for your audience and goals
- Segment and target your subscribers based on their behavior and preferences
- Use AI to personalize and optimize your email content and design
- Ensure your emails reach the inbox and avoid spam filters
- Measure and improve your email performance using data and analytics
Whether you are new to email marketing or want to improve results, this masterclass will give you the tools and tips to create email campaigns that engage and convert your customers.
Presenter:
2:15 PM – 2:30 PM
1ST FLOOR
Closing Remarks
