Nerida is the ANZ Marketing Cloud Practice Lead at Salesforce Partner Bluewolf IBM. Coming from a digital marketing and ecommerce background, Nerida’s been a platform user since the Exact Target days.
She knows the business value that can be created from using authentic and timely communication to build great customer experiences, and is passionate about enabling business and marketing
stakeholders to really understand and own the tools that drive those experiences. A mar tech and email nerd at heart, she spends her time asking why a lot and supporting a fantastic
(and growing!) team.