Tickets

Your 2026 Agenda

Sessions that spark ideas. Connections that last.
Incredible food and local flavor. Entertainment you’ll remember.

The full Inbox Expo 2026 agenda is still being finalized. Trust us, it’s going to be worth the wait. In the meantime, take advantage of early bird pricing until March 20th, 2026

Early Bird Tickets
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2026 Schedule

Here’s what to expect this year. Stay tuned for session speaker announcements coming soon.
5:00 – 8:00 PM

Registration Open ✔️

Check in, pick up your event badge, swag bag, and more.
5:00 – 8:00 PM

Event Kickoff Happy Hour + Networking 🥂

Grab a drink and meet with like-minded professionals attending InboxExpo.
9:00 AM – 5:00 PM

Registration Open ✔️

Registration is open all day.
9:00 – 9:15 AM

Welcome to Day 2 👋

Welcome to InboxExpo, and a preview of what’s in store for Day 2.
9:15 – 10:00 AM
MAIN STAGE
OPENING KEYNOTE

Anything Can Happen: The Magic is YOU!

In this dynamic and inspiring 45-minute keynote presentation, Alicia Mintz (old school email marketer and CEO of Hemlock Creatives) delivers a lively, fast-paced presentation on the radical idea that Anything Can Happen and that each individual is the essential magic in every moment life presents. Engaging the audience through a combination of personal and professional stories, this keynote is upbeat and interactive with audience participation both encouraged and rewarded. We are living in an unpredictable world with unplanned and unexpected events around every corner. The content of the keynote centers in on planning, executing, and accommodating for these events and opportunities in a world where literally anything can happen, and often does. Examples and stories will be applicable for both business and personal use. Truly, the magic is YOU! 
Presented by Alicia Mintz, owner and CEO of Hemlock Creatives
10:10 – 10:45 AM
MAIN STAGE
CONCURRENT SESSION

Email Across the Pond: Shared Experiences of UK, European and US Customer Communications

Email marketers in the US, UK and Europe often work under very different market structures. The US benefits from a unified, high-scale environment; Europe operates across 30+ territories with varied cultures, laws and expectations. Neither approach is “right” or “wrong” - they’re shaped by context. This session will explore how global brands adapt their email marketing programmes while maintaining consistent brand identity, and what practitioners on both sides of the Atlantic can learn from each other. This will be a genuinely cross-regional talk grounded in real practice.
Presented by Stafford Sumner, Founder & CEO of Jarrang
10:10 – 10:45 AM
SECOND STAGE
CONCURRENT SESSION

Deliverability is Everyone’s Responsibility Across Channels and Here's Why

In 2026, “deliverability” can no longer be viewed as a narrow technical metric owned only by CRM or email specialists. Today’s brands communicate across a complex ecosystem email, SMS, push, in-app messages, dynamic content, personalization engines, and AI-driven automations. Every one of these touchpoints depends on healthy data, ethical practices, and a frictionless customer experience. This session will explore why every department, marketing, product, data, engineering, design, compliance, and even leadership, plays a critical role in deliverability success. We’ll examine how UX, CX, permissioning, data quality, and content design all influence inbox placement and channel performance. Ill talk about a modern definition of deliverability that goes far beyond “will the email land?”, and instead supports a holistic customer engagement strategy for the 2026 landscape.
Presented by Bob Sybdlo, Senior Director of Marketing Technology and Innovation at EnvertaDigital.
10:45 – 11:00 AM

Refreshment Break ☕

Grab a coffee or water, stretch your legs, visit the exhibit hall, and get ready for the next session.
11:00 – 11:40 AM
MAIN STAGE
CONCURRENT SESSION

[Session Coming Soon]

Session speaker coming soon: all speakers are hand-chosen by our team and are known for their authority in the email industry. All session topics are curated to provide the most value based on last year’s session feedback.
11:00 – 11:40 AM
SECOND STAGE
CONCURRENT SESSION

Interactive Email: Tips, Tricks and Everything in Between

Interactive email has evolved far beyond basic clicks. In this session, our panelists will discuss the balance between creativity, accessibility, and deliverability when it comes to interactive email, plus what’s coming next. You’ll leave with a clearer framework for building interactive emails that serve both users and your business goals.
Moderated by Jacqueline, with panelists Brice Douglas, Co-Founder of Zaymo, and Dmytro Kudrenko, CEO of Stripo.
11:50 AM – 12:25 PM
MAIN STAGE
CONCURRENT SESSION

Automate This, Not That: AI, Email, and the Parts That Still Matter

AI tools promise faster content, smarter targeting, and effortless optimization—but email success has never been about tools alone. In this session, we’ll examine where AI truly adds value to email programs and where marketers risk automating themselves into diminishing returns. We’ll explore how AI impacts segmentation, creative, testing, and deliverability, and why strategy, restraint, and empathy are becoming even more critical in an AI-enabled environment. Attendees will leave with a clear, practical framework for deciding what to automate, what to augment, and what should remain human-led in modern email programs. This session is designed for experienced email and CRM professionals who want to use AI as a force multiplier—not a crutch.
Presented by Tricia Babischkin, Senior Strategist.
11:50 AM – 12:25 PM
WORKSHOP SPACE
CONCURRENT SESSION

(PRE-REGISTER ONLY) 1:1 Workshop - Deliverability & Email Curation

Meet one-on-one with Deliverability experts in this brand-new workshop-style session.
Hosted by Urvashi Lad, with deliverability representatives Jennifer Nespola Lantz, Matthew Vernhout, and more.
12:30 – 1:45 PM

Lunch 🍽️

Enjoy a tasty buffet curated by the Omni Atlanta. Please note not all ticket tiers include lunch. Be sure to select either the Enhanced or Premiere ticket tier if you would like to join us for lunch.
1:45 PM – 2:20 PM
MAIN STAGE
CONCURRENT SESSION

The Case for Email (and SMS)

Email marketing has a messaging problem. As Rodney Dangerfield famously quipped, email's "got no respect." We can get the channel the respect it deserves... if we tell the right stories. Scott Cohen, CEO of InboxArmy, will give you the goods for how to elevate your email marketing (and SMS) program to get not only respect, but hopefully proper funding. He'll talk about the role email plays in the broader consumer experience, how it can "play well with others" with regard to paid channels, and how to tell the story of email success properly.
Presented by Scott Cohen, CEO of InboxArmy.
1:45 PM – 2:20 PM
SECOND STAGE
CONCURRENT SESSION

How to Have the Highest Chance of Not Landing in Spam

In this session, we look at the results of 300 audits over the last 36 months to see what are the top reasons for companies to be delivered in spam and their evolution over time. This is a scientific study of the results of real audits performed by the team - with an accurate estimate for each root cause, how many audits contained it, and the path taken to resolve each of these issues.
Presented by Pierre Pignault, Founder & CEO of Mailsoar.
2:30 PM – 3:05 PM
MAIN STAGE
CONCURRENT SESSION

Email, Push, RCS: What Really Happens When You Orchestrate Channels at Scale

Session speaker coming soon: all speakers are hand-chosen by our team and are known for their authority in the email industry. All session topics are curated to provide the most value based on last year’s session feedback.
Presented by Rebecca Wallace, CRM & Content Strategist at ActionRocket
2:30 PM – 3:05 PM
SECOND STAGE
CONCURRENT SESSION

Whose Side Are You On?

For email senders, getting messages into the inbox is often seen as a battle where filters are the enemy. But what would the world be like if those filters weren't there? If we change our viewpoint and see them as allies, how could we work better together and see spammers and abusers as our common enemy
Presented by Kieran Cooper, Senior Technical Account Manager at Halon, and Kevin A. "KAM" McGrail, Cloud Fellow at Dito.
3:15 – 3:55 PM
MAIN STAGE
CONCURRENT SESSION

Ask Us Anything: Deliverability Panel

Whether you’re new to deliverability or deep in the weeds, this AMA is designed to meet you where you are. Ask about spam complaints, warming, throttling, authentication, engagement signals, or the latest mailbox provider changes. Panelists will break down complex topics in plain language while still offering advanced insights. Come curious and leave more confident about getting emails to the inbox.
Moderated by Matthew Vernhout, Principal Email Advisor at Email Industries, with panelists Jennifer Nespola Lantz, VP of Industry Relations and Deliverability at Kickbox, and more.
3:15 – 3:55 PM
SECOND STAGE
CONCURRENT SESSION

From Guesswork to Strategy: How Customer Research Reveals What to Build and Who to Target

Many email marketers build campaigns, segments, and messaging based on assumptions about who their subscribers are and what they want. The result? Low engagement, high unsubscribes, and programs that miss the mark (aka "meh" work). Throughout her career at companies like Uber and Twitter plus as a consultant with Ancestry, Audible, Pinterest, Walmart, and more, Shanah’s used a different approach: ask customers *first*. Not through expensive research studies, but through fast, strategic data collection that reveals exactly what to send, who to target, and when to reach them. In this session, Shanah will share the customer research framework she’s used to shape email and lifecycle strategies that drive real business results. You'll see how analyzing rider behavior at Uber revealed an untapped revenue opportunity, how customer interviews at various clients have transformed their entire engagement strategy, and how research consistently uncovers insights that internal teams never would have guessed. This isn't about slowing down, it's about moving fast in the right direction with email programs that actually perform.
Presented by Shanah McGrady, Principal Lifecycle Marketing Consultant at McGrady marketing.
3:15 – 3:55 PM
WORKSHOP SPACE
CONCURRENT SESSION

Workshop Session: Email Personas

Our workshop sessions provide the opportunity to connect with other professionals and discuss a specific challenge or current event happening in the email space today. In this session, Kath Pay will lead a series of discussion questions for the room on the topic of Email Personas, and each roundtable will have time to discuss their experiences, share challenges they have overcome, and learn from each other. We’re excited to introduce this highly requested format to Inbox Expo for the first time in 2026 as we continue to provide new ways to learn and connect with other professionals.
Presented by Kath Pay, Co-Founder of Holistic Email Academy.
3:55 – 4:15 PM

Refreshment Break ☕

Grab a coffee or water, stretch your legs, visit the exhibit hall, and get ready for the next session.
4:15 – 5:00 PM

The Dangers of Over Personalization

The 1:1 Marketing Paradigm of sending the right message to the right person at the right time has been marketers’ north star for well over a decade. And thanks to advancements in customer data platforms, predictive analytics, and generative AI, it’s finally within reach. But as the 1:1 Marketing Paradigm goes from being purely aspirational to actually achievable, marketers’ need to consider how much personalization is too much.
Presented by Chad White, GVP of CRM Strategy at Zeta Global.
5:30 – 7:30 PM
WORKSHOP SPACE

(PRE-REGISTER ONLY) Speed Networking Workshop

Join fellow email marketers, ESPs, lifecycle leaders, deliverability pros, and email-focused agencies for a fast-paced, highly structured speed networking session designed to create real connections, not awkward pitches.In this session, you’ll rotate through a series of short, focused conversations with access to use our guided prompt cards tailored specifically for the email industry. Each round is designed to help you quickly understand who someone is, what email problems they solve, and how you might collaborate or support each other. Whether you’re looking for partners, clients, referrals, or simply smarter people to swap email insights with, this format keeps conversations practical, relevant, and energizing. You’ll leave with new contacts, clear follow-up opportunities, and ideas you can actually take back to your email program. We’re excited to introduce this highly requested format to Inbox Expo for the first time in 2026 as we continue to provide new ways to learn and connect with other professionals.
Led by Urvashi Lad, Customer Success Manager at Email Industries.
5:00 – 7:00 PM

Cocktail Reception 🥂

Grab a drink, network with other professionals, and walk the exhibit hall before our sponsor-hosted dinner event.
7:00 – 9:00 PM

Sponsor-Hosted Dinner Event 🍽️🎯

This dinner event will be hosted by one of our sponsors. Join for more food, drinks, games, and networking.
8:00 AM – 3:00 PM

Registration Open ✔️

Registration is open all day.
9:00 – 9:10 AM

Welcome to Day 3 👋

A quick recap of Day 2 and what’s in store for Day 3.
9:10 – 9:50 AM
MAIN STAGE

How to Run Tests That Actually Matter: Why Most Experiments Fail and How to Fix Them

Email testing is often treated like decorating a living room — swapping colours, tweaking buttons, or guessing at new layouts. The result? Lots of activity, very little insight. This session reveals why so many experiments fail to produce meaningful results and how to fix the problem using a strategy-first, hypothesis-led approach. Attendees will learn how to design tests that produce reliable, decision-ready insights, how to avoid misleading data, and how to dramatically improve testing velocity without sacrificing quality. Expect myth-busting, practical templates, and examples based on real-world client work.
Presented by Kath Pay, Co-Founder of Holistic Email Academy.
10:00 – 10:40 AM
MAIN STAGE
CONCURRENT SESSION

Redefining the Email Developer

As the rise of AI automates traditional coding tasks, the role of the email developer is shifting from manual, bespoke creation to high-level systems architecture. This pivot requires a move away from "one-off" builds toward engineering scalable frameworks that empower rapid, automated deployment. By embracing this evolution, developers and designers transition from pixel-level production to orchestrating the intelligent systems that will define the future of the inbox.
Moderated by Megan Boshuyzen, with guest panelists Anne Tomlin, Founder of Emails Y’all, and Aysha Marie Zouain .
10:00 – 10:40 AM
SECOND STAGE
CONCURRENT PANEL

How to Stay Successful in the B2B Landscape

The B2B landscape is evolving fast, and yesterday’s playbooks don’t always hold up. This panel explores how successful B2B teams are adapting their email strategies to changing buyer behavior, longer sales cycles, and increased scrutiny around trust and compliance. Panelists will share what’s working now, what’s no longer effective, and where to focus your efforts for sustainable results. Walk away with practical guidance you can apply across your funnel.
Moderated by Tom Wozniak, Chief Operations Officer at Optizmo. Guest panelists include Brandi Starr, Chief Experience Officer at Tegrita, and more.
10:00 AM – 10:40 AM
WORKSHOP SPACE
CONCURRENT SESSION

(Coming Soon) Emailing with AI Without Losing Your Unique Voice

Our workshop sessions provide the opportunity to connect with other professionals and discuss a specific challenge or current event happening in the email space today. A host will lead a series of discussion questions for the room, and each roundtable will have time to discuss their experiences, share challenges they have overcome, and learn from each other. We’re excited to introduce this highly requested format to Inbox Expo for the first time in 2026 as we continue to provide new ways to learn and connect with other professionals.
10:40 – 10:55 AM

Refreshment Break ☕

Grab a coffee or water, stretch your legs, visit the exhibit hall, and get ready for the next session.
10:55 – 11:30 AM
MAIN STAGE
CONCURRENT SESSION

Doing More with Less

Marketers often deal with constraints - data, resourcing, etc. So, it's our job to build plans and initiatives with little available to us. This session will review how - at Expedia Group - Emily Bearrow has learned to continue to grow the email channel even when there is little available. She will go into test planning strategies, ways to identify low hanging fruit, how to manage stakeholders' expectations and dealing with teams that refuse to commit resourcing. 
Presented by Emily Bearrow, Segment Marketing Manager at Expedia Group.
10:55 – 11:30 AM
SECOND STAGE
CONCURRENT SESSION

Cultural Relevance in Email Marketing - why it matters.

Email marketers talk about personalization nonstop, but cultural relevance is a powerful way to build meaningful, genuine connections that we don’t lean into nearly enough. In this session, we’ll get into what cultural relevance actually looks like in the inbox, why it matters, and how to integrate it strategically to boost engagement, connection, and performance. I’ll review two real case studies that showcase different approaches and cover what everyone wants to see…the results: CTR, revenue, and engagement. We’ll also cover the common “do’s” and “don’ts” so your campaigns don’t end up feeling forced or cringey. You’ll walk away with practical and effective ways to start weaving cultural relevance into your email strategy,  and you’ll see it doesn’t have to be complicated to make a real impact.
Presented by Maggie Stover, Senior Business Strategist at Stitch.
11:30 AM – 12:45 PM

Lunch 🍽️

Enjoy a tasty buffet curated by the Omni Atlanta. Please note not all ticket tiers include lunch. Be sure to select either the Enhanced or Premiere ticket tier if you would like to join us for lunch.
12:45 – 1:20 PM
MAIN STAGE
CONCURRENT SESSION

Not Your Grandpa’s Email: A No-BS Journey from the 70s to Now, and What Still Works for B2C Senders

Join Hank Hoffmeier for this fast-paced, no-fluff tour through the gritty, glorious, and sometimes cringe-worthy evolution of email marketing. From the first email “blast” to today’s complex yet rewarding relationship-driven strategies . This session is for anyone who wants to stop guessing and start building emails that actually work in 2025. Whether you’re new to the game or a seasoned sender, you’ll walk away laughing, learning, and loaded with practical ideas you can use immediately.
12:45 – 1:20 PM
WORKSHOP SPACE
CONCURRENT SESSION

Workshop Session 2 [NEW!]

Our workshop sessions provide the opportunity to connect with other professionals and discuss a specific challenge or current event happening in the email space today. A host will lead a series of discussion questions for the room, and each roundtable will have time to discuss their experiences, share challenges they have overcome, and learn from each other. We’re excited to introduce this highly requested format to Inbox Expo for the first time in 2026 as we continue to provide new ways to learn and connect with other professionals.
1:30 – 2:15 PM
MAIN STAGE
CONCURRENT SESSION

Startup Fastpitch 🏃

A fan favorite, this session gives five founders five minutes and five slides to pitch their innovative offerings to industry leaders and investors.
Judges include Matt Hayes, our Startup Fastpitch winner from 2025, and more.
1:30 – 2:15 PM
SECOND STAGE
CONCURRENT SESSION

Session 4, Speaker 2 [Coming Soon]

Session speaker coming soon: all speakers are hand-chosen by our team and are known for their authority in the email industry. All session topics are curated to provide the most value based on last year’s session feedback.
1:30 – 2:15 PM
WORKSHOP SPACE
CONCURRENT SESSION

Cultivating Calm in a Busy Inbox

Email marketers and digital teams spend their days responding to constant demands:  inbox notifications, campaign deadlines, performance metrics, and stakeholder pressure. Over time, this can leave us working in a near-constant state of urgency, reactivity, and mental fatigue. This workshop session with Ush will offer you time to discuss this challenge we face with other professionals, introducing along the way a practical, science-backed approach to staying focused and regulated in high-pressure digital environments. We’re excited to introduce this highly requested format to Inbox Expo for the first time in 2026 as we continue to provide new ways to learn and connect with other professionals.
Led by Urvashi Lad, Customer Success Manager at Email Industries.
2:15 – 2:30 PM

Refreshment Break ☕

Grab a coffee or water, stretch your legs, visit the exhibit hall, and get ready for the final keynote session.
2:30 – 3:15 PM

ISP Panel

Ever wonder how mailbox providers really think about your email? This panel brings the ISP perspective directly to the stage, with insights into how inbox decisions are made today. Panelists will discuss engagement signals, spam filtering, authentication, and what senders often misunderstand. One of our most popular panels from last year, this is a rare chance to hear what actually matters, and what doesn’t, from the other side of the inbox.
Moderated by Matthew Vernhout, Principal Email Advisor at Email Industries, with panelists from Yahoo!, Google, and more.
3:15 – 5:00 PM

Cocktail Reception 🥂

Grab a drink, network with other professionals, and walk the exhibit hall for the last time.