About: Scott Cohen
For 15 years, I’ve been a brand-side marketer in ecommerce and higher education and an agency startup veteran in the email marketing space. I bring both award-winning copywriting chops and industry-renowned expertise in email marketing strategy and execution. I’ve worked with brands large and small across many industries.
My areas of expertise:
– Multichannel Marketing Strategy
– Email Marketing Strategy
– Email Marketing Campaign Management
– Marketing Automation
– Content Creation and Copywriting (Email, Print, Web, Direct Mail, TV, Radio, Blogging)
– Account Management
I also know my way around many email service providers (ESPs) and other SaaS marketing platforms, including Adestra, Cordial, MailChimp, Salesforce Marketing Cloud (ExactTarget), Dotmailer, IBM Watson Marketing Cloud (Silverpop), Cheetahmail, Eloqua, and more.
– Business analysis, business intelligence