Online from Frisco, Texas
About: Samantha Iodice
Samantha is the Director of Digital Solutions with Brierley + Partners in Frisco, Texas. Her 12+ year digital career focuses on Email + Digital Strategy, Customer Experience, and CRM spanning industry verticals from Financial Services to Pharmaceuticals, Retail and eCommerce. A proud email geek, Samantha applies a breadth of tech knowledge coupled with holistic strategic insights to develop innovative relationship models delivering impactful connections between brands and consumers. Bonus: Her last name is pronounced “e-yo-da-chay”.
Evolving to a Holistic Approach to Grow Engagement and Conversions
Tactical planning is necessary, but how does that fit in the overall strategic framework of your cross-channel ecosystem? This session will challenge the concept that tactics = strategy and provide the framework to create a holistic, cross-channel, customer-centric strategic approach to drive human-first communication for higher engagement and ROI.
• Execute an effective customer experience discovery
• Employ data to identify cross-channel opportunities
• Expand your digital blueprint to evolve towards 1:1 individualized journeys
• Apply advanced learnings from to grow engagement and ROI