Live from London, UK
About: Ricardas Montvila
Like many other children of the Altavista and Tamagotchi generation, Ric is a digital native and finds the worlds of digital marketing and privacy fascinating.
On a daily basis Ric is responsible for making Mapp Cloud the platform that all of their 3000+ brands and agencies adore and helping them create value-based and insight led relationships with consumers all over the world.
Over the last 10 years Ric has helped hundreds of brands to unlock the value of data in their customer engagement strategies. Currently Ric is on a crusade to challenge marketers to fuel all their decisions with Insight rather than gut feel. After all, marketing based on averages creates average results!
How Customer Insights and Analytics Will Improve Your Marketing Results
Over half of marketers say their companies base at least half of their regular business decisions on gut feel or experience rather than data and information. But this trend is changing rapidly – brands are looking to spend much more on analytics in the next three years. In order to provide relevant and highly personalised marketing, companies need to concentrate on insight-led customer engagement.
However, calculating the ROI of a customer insights and analytics implementation is still difficult. That is why the success of a customer insights initiative is heavily dependent on having the right strategy in place and making sure that you are not trying to optimise too many things at the same time.
Ric will outline the variety of insights that any marketing organisation should have at their disposal and how these should form a part of a brand’s marketing performance optimisation strategy.