Phil Davis

Chicago, IL, USA

Company: TowerData Inc

Online from Chicago, IL, USA

About: Phil Davis

Phil is a data industry veteran, previously holding high-ranking positions at a number of well-known players, including CEO of Rapleaf (now a division of TowerData), President of ConsumerBase and SVP/HD of the online division of Equifax. At TowerData, Phil helps clients identify better, more efficient ways to engage their prospects and customers.

Chicago, IL, USA

Phil Davis

Position: Chief Business Officer

Location: Chicago, IL, USA

Online from Chicago, IL, USA

How to Treat New Customers Like Loyalty

“I. Customer loyalty programs and marketing have, by far, the highest engagement for brands.
– You know what they’re purchased, what they like, how to speak to them, etc.
– This key data gained over time with a customer helps them stay loyal to your brand as you market to them with the right, relevant messaging.

II. Early audiences/almost-customers get the short end of the stick
– Less personalization, off-the-mark marketing
– Less likely to become customers if they don’t feel personally marketed to.

III. Use data to make a great first impression for those early audiences/almost-customers
– Effective, impactful data can help create engaging messaging across platforms, even before they make a purchase.
– Improves ROI and future marketing decisions.
– Engage in loyalty-like marketing for your newest customers.

IV. Advanced tip: Unresponsive emails?
– Just because people aren’t opening YOUR emails doesn’t mean they aren’t opening any at all.
– After improving your email campaigns, try to re-engage “”inactive”” users.”

Key takeaways

Learn to make a great first impression with new customers, learn how to use data to safely tailor a personalized experience for new customers, learn how to re-engage past customers that stopped opening emails