John has worked in marketing analytics since those great days in the 00’s with the explosion of web, e-commerce marketplaces and price comparison – an exciting time for data-driven marketers with all kinds of new data being created. John is now an independent consultant working with brands big and small in different industries, and is also co-founder and MD of iota-ML, a predictive analytic company that makes machine learning tools that help marketers increase campaign engagement at the click of a few buttons.
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