Jen Capstraw

New York

Company: Women of Email

Live from London, UK

About: Jen Capstraw

Jen Capstraw is a strategist, speaker, writer and #emailgeek. She serves as President and Co-Founder of Women of Email, an association of 4,000+ aimed at promoting leadership and cultivating professional growth among women in the email space.

New York

Jen Capstraw

Position: President & Co-Founder

Location: New York

Live from London, UK

Humanization is the New Personalization

Relevance is the key to engagement, but brands that really stand out are taking their personalization game to an entirely new level. The hot new trend in marketing strategy? Good, old-fashioned respect and kindness.

Key takeaways

Marketing from the heart has become a central tenant of digital marketing strategies. Does your email marketing pass muster? In this session, Jen Capstraw will:
Explain how dignity and morality have become central to driving customer engagement
Showcase exceptional examples of empathy in action
Identify common tactics and tricks that are past their prime and ready for retirement