Chicago, Illinois, USA
Live from London, UK
What Changes in the Email Vendor Landscape 2020 Mean to You
Changes in the email vendor landscape are continuing at an unprecedented rate. Established ESPs are getting bought, sold, or shut down every other day. New, specialized ESPs are being launched or re-launched. Email agencies are playing a larger role, and are themselves going through waves of acquisition. Never has the marketplace for vendors appeared so confusing for brands in the market for a new ESP partner. In this session we will explore these changes, what they mean for brands, and how to determine the best path for your company.
1. How to ESP you choose determines whether or not you might also need an email agency, 2. who are the most interesting new ESPs, and why they are, 3. how is pricing being impacted by all the changes? What’s a good deal look like?