Chris Donald

Dallas, TX

Company: Inbox Army

Live from London, UK

About: Chris Donald

CEO at Inbox Group Email Marketing Agency and Managing Partner at Inbox Army, Chris has over 20 years experience in the business.

Dallas, TX

Chris Donald

Position: Managing Partner

Location: Dallas, TX

Live from London, UK

Your Cart Abandonment Program is Broken, here's how to fix it.

We’ll discuss the need for a more robust cart abandon process as the standard 3-message program fails on many fronts for most e-commerce companies. Do you run 24-hour sales? Then you are cart program most likely doesn’t take that into account. Do you sell large ticket items or have average cart prices over $400, then a standard 3-message program is losing revenue as with larger purchases people take more time to review and decide.

Key takeaways

1) How to review Cart Programs and data to see if expanding the program is right for you.
2) Options to setup multiple cart programs to be more effective based on how you sell through your e-commerce site
3) WHat sellers of large ticket items need a post cart abandonment extension program to winback more revenue