About: Bob Sybydlo
For over 14 years, Bob Sybydlo has helped marketers of all industries and sizes not only grow their businesses successfully but also understand the ever-changing digital marketing landscape and leverage the right business intelligence tools to help them achieve their goals.
A proven leader of a successful multi-faceted team within a multi-channel industry and environment, which spans CRM, Automation, International Legislation/Privacy, Deliverability, Digital Marketing, Client Management, Business Development, Social Media (integration and strategy), international business development, and Program//Service optimization.
Cited, quoted, and interviewed as an “Industry Expert” in several published digital and print sources such as VentureBeat, Forbes, DMNews, 1&1, MobileMarketer, etc… (Please see the Publications section below for further detail).
– Marketing Specialties: Social, Close Range Marketing (CRM), Mobile, Cross-Media/Channel,
– Automation and Journey Building (IBM, Adobe, Oracle, and Saleforce)
– Business Intelligence: Multi-Channel Marketing Intelligence
– Deliverability: Program Migration, Performance, Engagement Model Design, Strategy,
– International Digital Legislation/Compliancy
– Business Leadership: Team Management, Project Management, Product Design
– Database Management
– Marketing Automation
– North American Email Legislation (CASL, CAN-SPAM, FTC, etc..)
– Deliverability (International)
– Cross Channel Marketing
– Competitive Intelligence