Joining us Live in London March 18th
About: April Mullen
April Mullen is a proven digital marketing leader currently focusing on strategy and marketing for SparkPost. Bringing experience from over 13 years on the agency, martech and brand sides of relationship marketing, Mullen understands the complexities and challenges that face marketers in today’s competitive environment.
Outside of SparkPost, Mullen has been an Adjunct Professor of Digital Marketing at the University of Missouri-St. Louis. In June of 2016, Mullen co-founded Women of Email, an organization with nearly 4,000 members on six continents that is aimed at driving positive change for women in the email marketing niche.
Mullen has received multiple industry awards and represents thought leadership at conferences and through writing for industry publications, including Forbes and MediaPost.
Measurement Myopia is Eroding Email's Potential
It’s no secret among email geeks that email dominates when it comes to driving a powerful return on investment. Are we limiting its potential, though, by viewing success through a narrow lens? April Mullen of SparkPost will share thought-provoking ideas on how we can better tell the email success story.
In this session, attendees will learn:
Why our current, standard measurements give us an incomplete picture
Commonly overlooked metrics that need more attention
New equations to help sell the value of email to get more investment