Antonis Gkekas

Berlin, Germany

Company: Fidor Bank AG

Live in London

About: Antonis Gkekas

Antonis Gkekas is a CRM professional with over 8 years’ experience within e-commerce and startup business. His excellent knowledge of web technologies and marketing acumen facilitate the brand enhancement and increase website and mobile traffic contributing to profitability. His strong communication skills enable robust cross-functional teams to set and delve business goals and excellence in customer experience. By today, he had the privilege of working for Fortune 500 companies and other large companies in the US and Europe and he had won various business awards while he was developing his first entrepreneurial venture in Greece.

Berlin, Germany

Antonis Gkekas

Position: CRM & Dialogmarketing Manager

Location: Berlin, Germany

Live in London

Data Segmentation
in The Digital Age

Ways of segmenting your data
Customer/ User Journeys
Personalisation using your data

Key takeaways

– Understand the basics of segmentation and personalisation
– Get to know the principles of customer/user journeys and their impact in their own businesses
– Get familiar with their own data and the possibilities of segmenting them