About: Amy Mangueira
With a strong passion for customer-first programs, Amy’s mission is to create both B2B + B2C email marketing programs that put the audience in the center of the brand experience. Amy’s deep martech background means she uses technology to power and refine the customer experience. Her combined technology and marketing process prowess give Amy super-powers that help to fuse sales and marketing — making a true business impact with content initiatives that are personalized for each audience.
Amy has been advising, consulting, and restructuring demand generation, lifecycle, and email performance programs since 2003. She has recently launched Email Growth Society – a company dedicated to delighting customers with email – and making a big ROI for the channel.